BUSINESS FIRST AI. WIN WITH BOTS. BE LOVED BY HUMANS
AI is rapidly reshaping how customers discover, decide, and buy — yet most organisations are still experimenting at the edges.
The real challenge is no longer access to AI.
It is knowing where it actually creates business advantage — and how to scale it without losing control.
In this one-day CXO Academy Intelligence, Linda Cereda cuts through the noise to focus on what matters: how to build an AI-native organisation from a business-first perspective.
This is a strategic, executive-level session — grounded in real enterprise experience — designed to help CMOs, marketing and commerce leaders move beyond pilots and into meaningful transformation.
WHAT WILL BE COVERED?
95% OF AI INITIATIVES FAIL TO DELIVER EXPECTED ROI.
This masterclass exists to change that, equipping leaders with proven frameworks for AI strategy and execution: tools, people, and process.
WHO IS THIS FOR?
CMOs and Marketing Directors
Commerce leaders
Executives who want strategic clarity on how to get started on AI transformation, or how to scale their existing initiatives in a sustainable way.
LED BY WORLD-CLASS COACH
Linda Cereda
Former Global VP Marketing Data at Nike | Nike Advisor & Fractional Exec
Linda Cereda brings over 20 years of international experience driving business growth and consumer-centric innovation through AI and data-driven strategies. She spent over 15 years at Nike, most recently as Global VP of Marketing Data, leading breakthrough initiatives that embedded AI, experimentation, and data-driven decision-making deep into the brand’s marketing engine. From building global audience strategies and test frameworks to launching Nike’s internal marketing academy, her work delivered millions in incremental demand and scaled modern marketing capabilities across teams worldwide.
She now advises organisations on AI transformation, data monetisation, and modern marketing; and educates and speaks globally.
Linda is known for connecting strategy to execution — fast — and for her ability to navigate complex global organizations and drive business impact. She has led enterprise-scale AI deployments, built AI-powered marketing capabilities, and designed operating models that embed AI into teams, tools, and processes, turning complexity and ambiguity into simple frameworks, relatable narratives, and actionable plans.
A preview of what’s to come: Watch Linda’s keynote at Martech Nordic 2025.
Looking to elevate your executive team?
Contact Ida for group solutions and more information.
Ida Savolainen-Jyrkänvaara, Sales Manager
+358 50 595 0864
Looking for something else?
Reach out to us to discuss a fully customized training solution perfectly tailored to your organization’s needs.
Johanna Niittula, Head of Sales
+358 (0) 400 949 099
In the heart of Helsinki, next to Esplanadi Park
Hotel Haven
Location:
Unioninkatu 17
00130, Helsinki, Finland
Hotel Haven is located in a central yet peaceful setting in the historic Kaartinkaupunki district, by the sea, just a few minutes’ walk from a variety of shops, restaurants, and attractions. The hotel is easily accessible by public transport and is only about one kilometer from Helsinki Central Railway Station.